Tips for Businesses to Increase Conversions through Media Postings

One of the most frequent questions that I get from business owners with established websites is on ‘How to increase the conversion rates through media postings?’ For those who are unsure, a conversion rate is the percentage of unique visitors to a website that actually make a purchase.

If you want to make your business a successful one, then it’s not just enough to get people to your website but you must persuade them to buy from your site. Every aspect of business promotion including blog posting, search engine optimization, pay-per-click ad campaigns, media advertising, emails and newsletters, ultimately contributes to the overall conversion rates. It is based on how much traffic the site gets and how much of that traffic takes a desired action. Let’s now take a look on few tips to increase conversions through media postings.

• Appealing Landing Pages: Any page on your website can be a potential landing page, if you are linking to a product, a category or service. So make sure that your landing page is appealing and contains all necessary information.

 

• Gain the Trust of the Customers: If you want to make a sale, you need to build a trusting relationship with your customers. This can be done by displaying your security seal and business association badges on the header of your website or by communicating with your customers through phone, email, LiveChat and by regular blog postings.

 

• Easy Buying Options: Make it easy for the buyers to find your products by listing your new products, special offers, product ratings, customer reviews and testimonials on the home page and category pages. Also include a “Buy Now” button on your home page to take them directly to the shopping cart.

 

• Offer Variety of Payment Options: Apart from those services offered through your payment gateway, you should try to offer your customers a vast pool of payment options such as PayPal, Checkout by Amazon and Google Checkout.

 

• Be Transparent about Shipping Charges: An expensive shipping rate is the primary reason for cart abandonment. Be transparent about your shipping charges and give variety of shipping options to your customers and allow them to choose.

 

• Offer Post-Order Discounts: By offering post-order discounts in the form of auto generated coupons to your customers, you can enhance the chances of now-customers returning to buy more. This drastically increases your conversion rates.

 

• Conduct Contests and Campaigns: Think about the seasonality of your business and conduct contests and campaigns within that timeframe. Evaluate the results and give some valuable rewards to the winners. This may generate s stream of traffic to your website and thus increases your conversion rate.

 

• Include Social Sharing buttons: Incorporate social sharing buttons such as Facebook, Twitter, Google+ etc in your media postings as it shares and promotes your content in social media. This in turn increases your conversion rate and there are chances for your content to go viral.

 

• Clarity in Your Service: Always be clear about your value and customer service. Tell your potential customers about why they should shop with you, the benefits they get on shopping your products such as better pricing, hassle-free returns, stellar customer services and so on.

Hope these tips will help you to increase your conversions through media postings. With this handful of tips, you can definitely build your business and watch how much difference it makes in your total sales.

Author Bio:

Alfred Winston writes for Dot Com Infoway, a multinational IT company recently started delivering <a href=>Infographic Design services</a> to businesses.